19. Michael Jordan
So he’s been retired as a player for 15 years but that doesn’t mean Jordan is less popular than ever. His Jordan signature line rakes in a couple billion a year and its estimated that MJ still earns himself $100 million each year. With healthy endorsements still in play from Gatorade, Hanes, Nike and others, The legacy of Jordan will live on for years to come. He is the ultimate legend.
Social Media: 36 million followers